id: 31181
Назва: Formation of marketing models of agricultural enterprises focused on the production of biofuels.
Автори: Нarbar Z., Нarbar V.
Ключові слова: marketing activity, agri-food products, agro-industrial enterprises, marketing structure of the enterprise, mass marketing.
Дата публікації: 2022-06-07 23:04:41
Останні зміни: 2022-06-07 23:04:41
Рік видання: 2022
Аннотація: The essence, goals, principles and functions of marketing activities of agricultural enterprises are clarified. The tendencies of development of marketing activity of agrarian enterprises are outlined. The reasons hindering the development of diversification in the agro-industrial complex are considered. The main factors limiting the possibilities of optimizing the range of agri-food products are identified. It is proposed to create a market research platform for agricultural enterprises. The structural components of the marketing management system are characterized. The factors of the external environment influencing the functioning of agro-industrial enterprises are considered. The model of the organization of marketing of the enterprises of agroservice of region is developed. The strategy of the organization of work on formation and stimulation of sale by marketing structure of the enterprise is recommended. The advantages of using the Internet in marketing activities are described. It is proved that agricultural enterprises mainly use mass marketing based on the production and sale of a certain range of products designed only for the average consumer, which does not take into account the differentiation of needs for specific goods.
URI: http://repository.vsau.org/repository/getfile.php/31181.pdf
Тип виданя: Монографії видані за кордоном
Видавництво: Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 142-184.
Розташовується в колекціях :
Ким внесений: Адміністратор
Файл : 31181.pdf Розмір : 2218966 байт Формат : Adobe PDF Доступ : Загально доступний
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