id: 27970
Назва: Digital marketing tools in the context of digitization processes
Автори: Yurchuk N.
Ключові слова: marketing, digital marketing, internet marketing, traditional marketing, advertising, digital channels
Дата публікації: 2021-03-01 15:53:07
Останні зміни: 2021-03-01 15:53:07
Рік видання: 2021
Аннотація: The article considers the essence of the concept of digital marketing, its structure and features in modern business conditions, compares digital and traditional marketing. The main tools of digital marketing are studied, it is noted that there are no universal solutions for the selection of tools, they must be selected for a specific company. Among the trends of recent years are such tools as online video, native advertising, personalized content, smart advertising with big data, community development. The advantages of digital marketing and the algorithm of development and implementation of digital marketing strategy by domestic enterprises are given. The main problems faced by digital marketing, which are closely related to technological progress, as well as for companies moving to digital marketing, a significant problem in the use of digital marketing is the process of identifying the most valuable information and obtaining it.
URI: http://repository.vsau.org/repository/getfile.php/27970.pdf
Тип виданя: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Видавництво: The scientific heritage. Hungary: Budapest, 2021. № 61, vol. 1. Р. 32-41.
Розташовується в колекціях :
Ким внесений: Адміністратор
Файл : 27970.pdf Розмір : 764305 байт Формат : Adobe PDF Доступ : Загально доступний
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