id: 31134
Title: Formation of the marketing program of agricultural enterprises.
Authors: Kubai O.G.
Keywords: marketing program, agricultural enterprises.
Date of publication: 2022-06-05 19:37:53
Last changes: 2022-06-05 19:37:53
Year of publication: 2022
Summary: In the current conditions of global transformation, the role of managing the marketing activities of agricultural enterprises is growing. An essential element of effective business is the understanding and use of the concept of marketing in the management of agricultural enterprises. The quality of marketing activities in management is decisive, as it determines the highly profitable rhythmic activities of
the enterprise. Studies of agricultural enterprises in Ukraine confirm that the introduction of marketing, although becoming more widespread, but not yet fully used all existing forms of marketing management. That would ensure the competitiveness of agricultural enterprises, adaptation to constant changes in the environment and market conditions, the stability of economic conditions.
URI: http://repository.vsau.org/repository/getfile.php/31134.pdf
Publication type: Монографії видані за кордоном
Publication: Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 253-290.
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Published by: Адміністратор
File : 31134.pdf Size : 2198946 byte Format : Adobe PDF Access : For all
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