id: 36248
Назва: Organisation of marketing activities in agricultural enterprises
Автори: Tomashuk I., Dzhedzhula O., Koval O.
Ключові слова: marketing, strategy, agricultural enterprises, management, needs, consumers, technologies, potential, planning.
Дата публікації: 2024-05-27 16:35:15
Останні зміни: 2024-05-27 16:35:15
Рік видання: 2024
Аннотація: The aim of the article is to identify the characteristics of the introduction and development of marketing activities in agricultural enterprises in order to increase the efficiency of their activities. Methodology. The theoretical and methodological basis of the study is a systematic approach to the study of economicphenomena and processes related to the marketing activities of agricultural enterprises. In formulating theoretical generalisations and formulating conclusions and proposals, the paper uses historical, abstract and logical, and monographic methods. Forecasting of indicators characterising the marketing potential of enterprise in the context of increasing labour productivity at enterprises, market parameters and substantiation of the choice of marketing strategy of agricultural producers is carried out using the methods of extrapolation and economic forecasting.
URI: http://repository.vsau.org/repository/getfile.php/36248.pdf
Тип виданя: Статті Web of Science
Видавництво: Baltic Journal of Economic Studies. 2024. Vol. 10, Issue 1. P. 222-236. DOI: https://doi.org/10.30525/2256-0742/2024-10-1-222-236
Розташовується в колекціях :
Ким внесений: Адміністратор
Файл : 36248.pdf Розмір : 1369794 байт Формат : Adobe PDF Доступ : Загально доступний
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