id: 36387
Title: Modern, Innovative Approaches to Managing the Quality and Competitiveness of Hospitality and Tourism Businesses
Authors: Oliinyk O., Dolynska O., Polova O., Shykina O., Sliusarchuk O.
Keywords: Quality management, adaptation, tourism, enterprise, competitiveness, innovations, strategies, hotel and restaurant business, international standards
Date of publication: 2024-05-30 20:42:49
Last changes: 2024-05-30 20:42:49
Year of publication: 2024
Summary: This study focuses on the study of current innovative approaches used for quality management and increasing the competitiveness of hotel, restaurant, and tourism enterprises. It has been determined that in the field of hospitality, the key success factor is the ability to satisfy the needs of customers, provide a high level of comfort, and effectively respond to changes in the household and the economic and cultural requirements of guests. The main part of the research focuses on the study of modern quality management systems in the hotel and restaurant business and their interaction with international standards, in particular the new versions of the ISO, OHSAS, and SA standards. It is emphasized that effective quality systems are not limited to compliance with individual requirements but also involve active participation in the improvement of all aspects of management and quality in the complex. In addition, innovative approaches to the promotion of hotel and restaurant services were identified, including the use of social media and marketing, as well as strategies for recruiting, training, and motivating staff. It is noted that innovations include not only technological innovations but also competitive strategies aimed at attracting and retaining customers. Research emphasizes the importance of the adaptability of hotel, restaurant, and tourism enterprises to changes in the external environment and constant improvement to ensure stable development in the conditions of the modern economic and socio-cultural context.
URI: http://repository.vsau.org/repository/getfile.php/36387.pdf
Publication type: Статті Scopus
Publication: Economic Affairs (New Delhi). 2024. Vol. 69. P. 169-177. DOI: 10.46852/0424-2513.1.2024.19
In the collections :
Published by: Міщенко Богдан Дмитрович
File : 36387.pdf Size : 859977 byte Format : Adobe PDF Access : For all
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