id: 32567
Title: Application of foreign experience in the development of internet marketing in Ukraine
Authors: Kozhukhar V., Poltoratska A., Burdyak O., Milman L., Sereda N.
Keywords: AdSense, AdWords, console, digital communication, digitalization of education, technology effectiveness, Google Analytics, Google Search, Pay Per Click, SEO, the transformation of the educational process.
Date of publication: 2023-02-20 20:55:17
Last changes: 2023-02-20 20:55:17
Year of publication: 2022
Summary: The Internet age has created a system of media options used in marketing, and theoretical studies of the digital space have expectedly moved to the applied plane. The purpose of the academic paper is to establish the effectiveness of introducing the training course on studying foreign experience in Internet marketing and using it to the Ukrainian practice of advertising and professional education. The scientific work is also aimed at defining and describing new options for the development of foreign Internet marketing, assessing students the introduction of a new course on understanding new foreign options of media operating in the digital plane. The
complexity of approaches distinguishes the methodology of the academic paper. The method of the pedagogical experiment is the basic one in the research; the descriptive method, synthesis and analysis have been used to describe and analyze the theoretical material; the statistical methods have been applied to conduct surveys of respondents. The research result is the effectiveness and improvement of the quality of education due to introducing a new training course on studying foreign experience in Internet marketing, considering correlations between traditional advertising and digital marketing, and the Internet industry. In prospect, it is expedient to introduce new educational disciplines on the history of the development of digital marketing and investigate new media options used abroad and in practice in Ukraine.
URI: http://repository.vsau.org/repository/getfile.php/32567.pdf
Publication type: Статті Web of Science
Publication: Ad Alta-Journal of Interdisciplinary Research. 2022. Vol. 12 (2). P. 47-51.
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Published by: Адміністратор
File : 32567.pdf Size : 1090766 byte Format : Adobe PDF Access : For all
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