id: 31216
Title: Organization of marketing activities at milk- processing enterprises of Ukraine.
Authors: Babyna O., Babyn I.
Keywords: marketing, marketing strategy, marketing activities of enterprises, marketing concepts, enterprises of the dairy industry.
Date of publication: 2022-06-08 21:59:05
Last changes: 2022-06-08 21:59:05
Year of publication: 2022
Summary: In today`s conditions, in particular, unstable economic situation in the country, fierce competition among producers, rapid reduction of necessary resources to ensure sustainable economic activity and other factors, most domestic enterprises face the need for systematic implementation of marketing tools, which is impossible without proper and effective marketing strategies. An effective tool and base of entrepreneurship is marketing, which is used to develop and make entrepreneurial decisions and plays a key role in the system of government, organization, planning and control in the field of entrepreneurial activity. The processes of formation and implementation of marketing strategy for each company are different and depend on the volume of production capacity, the level of development of target markets, the nature of organizational structures, the level of marketing management and marketing budgets.
URI: http://repository.vsau.org/repository/getfile.php/31216.pdf
Publication type: Монографії видані за кордоном
Publication: Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 72-107.
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Published by: Адміністратор
File : 31216.pdf Size : 2780447 byte Format : Adobe PDF Access : For all
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