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id: 31215
Title: Management of marketing activities of agricultural enterprises.
Authors: Babyna O.
Keywords: marketgetting, agromarketing, marketing management, management entities, goods, advertising.
Date of publication: 2022-06-08 21:55:39
Last changes: 2022-06-08 21:55:39
Year of publication: 2022
Summary: Modern market conditions for the domestic economy are characterized by intensifying competition between producers in both domestic and foreign markets, the development of globalization processes, accompanied by increasing activity of man-made changes, which in turn places increased demands on manufacturing enterprises to increase product competitiveness. The success of the enterprise regardless of the profile of activity depends on its ability to respond and timely monitor any changes in the external environment and reflect them in the strategy of long-term development, commercial and product policy of the enterprise in the form of appropriate management decisions
URI: http://repository.vsau.org/repository/getfile.php/31215.pdf
Publication type: Монографії видані за кордоном
Publication: Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 40-71.
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