id: 28614
Title: Features of consumers` decision making based on the behavioral economy
Authors: Khaietska O. P.
Keywords: consumer, behavioral economics, rational decisions, I Tracking, product, brand
Date of publication: 2021-06-07 08:33:25
Last changes: 2021-06-07 08:33:25
Year of publication: 2021
Summary: The article considers the peculiarities of consumer decision-making taking into account tastes and preferences, time, prices for goods and services, the value system of the individual, the combination of goods in the basket. all these factors are significant in the formation of behavioral economics. In the study of consumer demand and consumer decision-making, e-tracking (Internet market research), G. Beckwith`s marketing research, R. Taylor`s model, etc. The causal links between behavioral effects, trends, advertising, and consumer acceptance of the final choice were identified.
URI: http://repository.vsau.org/repository/getfile.php/28614.pdf
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Norwegian Journal of development of the International Science. 2021. № 62, vol. 1. Р. 12-17.
In the collections :
Published by: Адміністратор
File : 28614.pdf Size : 820233 byte Format : Adobe PDF Access : For all
| |
|
|
