id: 31760
Назва: Innovative management of marketing activities of the enterprise
Автори: Polova O.
Ключові слова: innovative, management, marketing, enterprise.
Дата публікації: 2022-10-26 14:12:18
Останні зміни: 2022-10-26 14:12:18
Рік видання: 2022
Аннотація: The modern stage of development of the agrarian sector of the economy of Ukraine is characterized by the gradual creation of fundamentally new conditions entrepreneurial activity. An economic situation is formed, under which it arises urgent need for further development of market orientation of production. The global food crisis caused a number of peculiarities in implementation of the production and commercial process of this industry. In this regard a real economic tool for organizing agricultural activities enterprises, taking into account the requirements of the market, becomes a marketing activity – complex and systematic method of solving problems of agricultural organization production All this requires solving a number of research tasks based on system approach, development and implementation of market strategies management for agricultural enterprises.
URI: http://repository.vsau.org/repository/getfile.php/31760.pdf
Тип виданя: Монографії видані за кордоном
Видавництво: Information and innovative technologies in the turbulence era. Monograph 60. Publishing House of University of Technology, Katowice, 2022. Р. 303-320.
Розташовується в колекціях :
Ким внесений: Адміністратор
Файл : 31760.pdf Розмір : 1523618 байт Формат : Adobe PDF Доступ : Загально доступний
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