id: 31141
Title: Marketing activities management system.
Authors: Logosha R.V., Bratkovsky O.A.
Keywords: marketing, marketing activity, principles of marketing, management of marketing activity of the enterprise, approaches to management of marketing activity, purposes of marketing activity.
Date of publication: 2022-06-06 06:49:24
Last changes: 2022-06-06 06:49:24
Year of publication: 2022
Summary: The subject of the research is the theoretical principles of marketing management of agricultural enterprises in Ukraine. The purpose of the study is to determine the nature and role of marketing management in the enterprise, to determine the stages of the marketing management system to increase the efficiency and competitiveness of the enterprise. Research methods. The system approach, dialectical method of scientific knowledge, analysis and synthesis, method of comparison and generalization of data are used in the work. Results of work. The article analyzes the modern approaches to defining the essence of management, which allowed to clarify the concept of «enterprise management system». The study of the elements of the system, which include the purpose and objectives, subsystems, functions, subject, object, principles and support. The purpose of the marketing management system is to bring the
existing state of the system to the desired state. Field of application. Marketing. Conclusions. The content of functions and principles of the enterprise management system is revealed. The definition of «marketing management system» as a set of elements whose relationship is provided by the purposeful action of the subject on the object, which is organized to provide the subsystem of marketing management subsystem desired state, which differs from existing disclosure of the relationship of individual elements marketing systems, taking into account the purpose, as well as complexity.
URI: http://repository.vsau.org/repository/getfile.php/31141.pdf
Publication type: Статті у наукових фахових виданнях України (Copernicus та інші)
Publication: Market relations development in Ukraine. 2022. № 2 (249). С. 69-75.
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Published by: Адміністратор
File : 31141.pdf Size : 860900 byte Format : Adobe PDF Access : For all
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