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id: 30969
Title: Formation and development of fintech in Ukraine.
Authors: Mulyk T.
Keywords: financial technologies, financial ecosystem, FinTech, FinTech-system, FinTech companies.
Date of publication: 2022-05-13 21:52:33
Last changes: 2022-05-13 21:52:33
Year of publication: 2022
Summary: The purpose of the paper is to analyze the theoretical situation and current state of the domestic FinTech market, as well as conducting a SWOT analysis of the domestic FinTech market and determining its strengths and weaknesses, opportunities and threats. Methodology. The theoretical and methodological basis of the study are modern theories of market economy. The following methods were used in the research process: inductive, deductive, analysis and synthesis, historical and logical, graphic. Results. The estimation of scientific approaches to understanding the essence of the term FinTech is carried out. The versatility and diverse content of the term “FinTech” has led to various differences and peculiarities in defining this category in scientific sources. Scientists interpret FinTech as innovative technologies and business models, as technologies, industries, services etc. However, each of the definitions presented shows their main feature, which is that FinTech really can not work without digital technology. The origin of the term FinTech, which is a relatively new industry not only in Ukraine but also around the world, has been studied. It is determined that in the economic literature, this term originated in the early 1990s, when the Internet began to develop. FinTech`s growing popularity began in 2008, when the global financial crisis and its aftermath forced financial companies to cut costs. It is determined that the development of financial technologies in Ukraine is especially noticeable in the last five years. The article analyzes: a set of factors that led to the rapid development of FinTech, sources of funding for FinTech companies in Ukraine, the distribution of FinTech companies by areas of activity in Ukraine and number of employees, markets in which Ukrainian fintech companies operate, the main reasons that prevent its development in Ukraine. Practical implications. As a result of the study, a SWOT analysis of the domestic FinTech market was conducted and its strengths and weaknesses, opportunities and threats that can be used by various subjects in the FinTech industry to develop the FinTech market in Ukraine and improve FinTech products were identified.
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Economics & Education. 2022. Vol. 7 (1). P. 25-33.
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Published by: Адміністратор
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