id: 25520
Title: Marketing communication strategies are in agricultural business management = Стратегії маркетингових комунікацій є в управлінні сільськогосподарським бізнесом
Authors: Kolesnik T. V.
Keywords: communication, marketing complex, marketing strategy, efficiency, agrarian enterprise, small business, control system, management = комунікація, маркетинговий комплекс, маркетингова стратегія, ефективність, аграрне підприємство, малий бізнес, система
Date of publication: 2020-08-25 08:45:38
Last changes: 2020-08-25 08:45:38
Year of publication: 2020
Summary: Abstract In the article the aspects of forming of marketing strategy are considered in a rural business management on the basis of optimization of management processes within the limits of agricultural enterprise. Methodology of ground of choice of marketing strategic alternatives is analysed for introduction in activity of agricultural enterprises of small business within the limits of complex of marketing. Recommendations are worked out in relation to forming of effective strategy of development on the basis of optimization of processes of management marketing within the limits of agricultural enterprise suggestions are Reasonable in relation to providing of development of enterprises of agrarian sphere on the basis of estimation of efficiency of realization of strategy within the limits of complex of marketing and in interests of increase of competitiveness and efficiency of activity of agrarian enterprise small and middle to business.
URI: http://repository.vsau.org/repository/getfile.php/25520.pdf
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Annali d’Italia. - 2020. - № 10. - Vol. 4. - P. 25-35. - (Florence, Italy).
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Published by: Адміністратор
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